The Choom
Client: CJ ENM
Design: Yeryn Ahn
Work: Brand Design, Logo Design, Character Design
Developed the character ‘Diggy’ for social media content and merchandise, and designed logos and OAP assets for Mnet’s YouTube series ‘The CHOOM’ — Play The CHOOM and Everybody Dance Now! Inspired by the word “digging,” ‘Diggy’ is a curious mole producer who explores broadcasting studios in search of entertaining content, inspiring stories, and behind-the-scenes moments, always uncovering hidden “content treasures.”